Exceptional diamonds, craftsmanship and timeless designs with a sculptural, progressive edge are a cornerstone of the Alinka brand. Every piece is made in 18K white, yellow, and rose gold, accented with black and white diamonds, attesting to the founder's natural affinity for monochromatic minimalism and a modernist, rebellious attitude.

This campaign reimagines the brand's classic pieces and new releases through the lens of the founder’s alter ego. Interpreted through a refined approach and an unapologetically hard edge, the sensuality of night and unabashed personas are explored in tandem with decadent still lives that recall a mood of hedonistic living. The feeling of diamonds and gold against bare skin, wearing jewellery for one’s own pleasure, the sweat on the skin after dancing until morning, the scent of diamonds. A feeling of hurried foreplay: living to the point of exhaustion.

Photography: Jake Terrey
Talent: Jed, Myka, Molly, Destiny
Hair: Daren Borthwick
Make-up: Linda Jefferyes
Nails: Miss Betty Rose
Set and props: Tristan Levi Kane
Production: The Artist Group