Underground, hard to find, hard to explain, a bit unusual, a bit bent: inspired by personal myths, the Common Hours Myths campaign focuses on the bold and the ephemeral through a lens of delicious absurdism. The story accompanies two different personas who inhabit the same space at intersecting moments in time: one is private and withdrawn, programmed to demure, ghostlike behaviour and a restrained sensibility; the other is rapturous and reckless, commanding the surreal surroundings with abandon. Whether swathed in porous wool the texture of freshly fallen snow, enveloped in plush velvets, or cocooned in mohair or printed cashmere, the CH woman toes the line between sharp masculinity and hyper-femininity with grit and menace. A feeling of gaslight and paranoia pervades, but never without a hint of playful mischief, traversing moments of light and darkness.

Common Hours layers meaning into their garments, working on new ways of understanding luxury: every piece is a thematic inquisition, meticulously made, strictly numbered, and produced in limited editions. Ever-present is the connection to time through melting ice, ticking clocks, echoing footsteps, decadence and decay: a cornerstone of what it means to lose yourself in the common hours.

Photography: Jake Terrey
Photography team: Ryan Flanagan and Nick Shaw
Talent: Mana Mackay and Yixin Zhao
Hair: Daren Borthwick
Make-up: Gillian Campbell
Nails: Amy Surtees
Set and Props: Tristan Levi Kane
Set and Styling Assistant: Yasmin Morris

Film: Ribal Hosn
Motion Assistant: Ari Kwasner-Catsi
Music: Umberto Clerici
Sound Engineer: Drew Bisset

Production: The Artist Group
Shot at the CH House: 8 Challis Ave.

CH Team
Founder: Amber Keating
Head of Design: Lee Matthews