As the in-house Art Director at Ellery, I shaped and evolved the brand DNA across all touchpoints, establishing an immediately recognisable visual language. At the time, it was innovative, and is still referenced today. I accompanied the brand's evolution from its debut show on the official Paris Fashion Week schedule (Spring '16) to its first show during Paris Haute Couture Week (Spring '18 Couture/Fall '18 Ready-To-Wear, January 2018), working across brand image, creative strategy, campaigns and fashion shows.

During my time at Ellery, I developed a small publishing program where, each season, we would publish a limited-edition print book chronicling the brand story, creative output, the inspirations behind each collection, and what was capturing the founder’s attention at the time.

Photography: all images in this portfolio were captured by a talented and vast team of contributors over the years, including Darren McDonald, Sascha Heintze, Reto Schmid, Jake Terrey, Nabile Quenum, Nicolas Klutter and Kitty Callaghan.
Styling: Ludivine Poiblanc, Sarah Starkey and in-house team
Video: Duc Thinh Dong
Runway imagery: Monica Feudi
Runway show production: OBO
ELLERY team: Kym Ellery (founder), Lee Matthews (Head of Design), Sophie Endrey (Brand Director), Chris Buchanan (CEO), Daniel Federici (Jewellery), Jess Dejong Miller (In-House Production and Operations).