Natasha Schweitzer creates modern, timeless, forward-thinking jewellery that become a cherished personal signature for the wearer. As part of a small 2021 rebrand, they wanted a creative showcase that blended cross-generational appeal, nostalgia, and a touch of humour, while still delivering a polished end result, striving to maintain the Schweitzer family legacy of superior craftsmanship and impeccable design, whilst successfully evolving into the future.

The intergenerational nature of jewellery was the starting point of the campaign. A family brand, Natasha Schweitzer is co-owned by sisters Natasha and Alex, but every generation in the family is heavily involved in the business: from their mother Marion, the first female gemologist in Australia, to their 90-year-old Oma, still stringing pearls whenever she can. The campaign imagines an ongoing narrative for the brand, exploring several life stages in a semi-chaotic manner. The playfulness of childhood, the rebelliousness of a teenager, the self-assured glamour found in adulthood: Natasha Schweizer positions itself as a brand for all.

Photography: Jake Terrey
Film: Claudia Rose
Talent: Abény Nhial, Jade Hsu, Uma, Emily Hughes
Hair: Daren Borthwick
Make-up: Linda Jefferyes
Nails: Hannah Laprell
Set and Props: Tristan Levi Kane
Production: The Artist Group