Lookbook for the SIR Pre-Fall 2023 season focused on tailoring, dresses, separates and best-sellers, aligning the brand image to international markets and balancing commercial goals. Rooted in playful simplicity, the lookbook lets the product be the focus while still expressing narrative and personality.

Photography: Jake Terrey
Talent: Lottie and Dija Kallon
Hair and make-up: Daren Borthwick
Styling: Sarah Starkey
Set and props: Tristan Levi Kane
Production: The Artist Group