Services
Creative Direction
,
Art Direction
Industry
Fashion
Year
2018
Information
The Camilla and Marc MBFWA 2018 opening show was a celebration of the brand's 15th anniversary. The show direction, devised in partnership with RIZER Global, saw Sydney's Fox Studios transformed into a fictional Australia-meets-Mars landscape, giving international delegates a glimpse of the outback (since we couldn’t go there, we built it) and outlining a sharp future for the brand. In addition to setting the show's direction, I helped shape the season's content strategy and execution.
Credits
Camilla and Marc team
Founders and Creative Directors: Camilla Freeman-Topper and Marc Freeman
Brand Director: Carlie Fowler
Show team
Show direction: Bruna Volpi with Lucy Middleton and Rizer Global
Show content direction: Bruna Volpi with Lucy Middleton
Show production team: Rizer Global
Show film (creative edit): Duc Thinh Dong
Show back-of-house content capture: Simon Lekias, Georges Antoni, Byron Spencer and Ribal Hosn.
