Devised as part of the human-centred strategy to position Ikkari beyond a product range but as a proposal for a calmer way of life, this special series complemented the launch campaign, highlighting a modern, personal approach to wellness. We sat down with talent of different ages and backgrounds to ask them what wellness, peace and happiness meant for them. What we got were deeply personal stories that helped create a world for Ikkari to inhabit. The project also included a series of sensory product application videos, each focused on a routine tailored to talent’s preferences.