The Forager: repositioning Australia's heritage brand.

Oroton

The Forager: repositioning Australia's heritage brand.

Oroton

Services

Creative Direction

,

Casting

Industry

Fashion

Year

2021

Information

The Forager Autumn-Winter 2021 was a national campaign with a global release. The campaign's goal was to reposition Oroton, one of Australia’s most beloved and iconic heritage brands, to align with international fashion houses and attract a younger, more fashion-focused demographic. Released nationwide in stores, OOH and digitally, The Forager received high praise from the media, industry and the general public.

Credits

Creative direction, casting, team selection: Bruna Volpi
Photography: Jake Terrey
Styling: Jillian Davidson
Film: Ribal Hosn
Talent: Lili Sumner and Hannah Elyse
Hair: Daren Borthwick
Make-up: Linda Jefferyes
Production: The Artist Group

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