Natasha Schweitzer creates modern, timeless, forward-thinking jewellery that becomes a cherished personal signature for the wearer. As part of a small 2021 rebrand, we crafted a creative showcase that blended cross-generational appeal, nostalgia, and a touch of humour, while still delivering a polished end result. The campaign focused on maintaining the Schweitzer family legacy of superior craftsmanship and impeccable design, whilst successfully evolving into the future through storytelling.

The intergenerational nature of jewellery was the starting point of the campaign. A family brand, Natasha Schweitzer is co-owned by sisters Natasha and Alex, but every generation in the family is heavily involved in the business: from their mother Marion, the first female gemologist in Australia, to their 90-year-old Oma, still stringing pearls whenever she can. The campaign imagines an ongoing narrative for the brand, exploring several life stages in a semi-chaotic manner. The playfulness of childhood, the rebelliousness of a teenager, the self-assured glamour found in adulthood, positioning Natasha Schweitzer as a brand for all. 

The campaign was nominated for The Impression’s Top 10 Holiday 2021 Ad Campaigns, alongside Alexander McQueen, Cartier, Tiffany’s, Prada, Moncler, Tory Burch, Louis Vuitton and Chanel.